Our Worth Reading and Following List For the First Quarter

No surprises, we have a few books to recommend from Seth Godin:

Tribes, Seth Godin
Tribes argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea.

Change Agent, Seth Godin
Seth is great thinker and author of some of our favorite books including Change Agent and Prize Inside.

Prize Inside, Seth Godin
It’s a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working.

Steve Jobs, Walter Isaacson
Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries.

Brandwashed:Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Martin Lindstrom
Marketing visionary Martin Lindstrom has done it again, as he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Enchantment: The Art of Changing Hearts, Minds, and Actions, Guy Kawasaki
Bestselling business guru Guy Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want, but to bring about a voluntary, enduring, and delightful change in other people.

Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World, Jill Griffin
Customer loyalty strategies have turned a whole new page. Have you?.

Straightforward, Pam Iorio
A straightforward approach that imparts practical insight, the wisdom that comes from hands-on experience, and pragmatic methods to improve any leader’s ability to influence and communicate as well as galvanize his or her career.

Little Teal Book Of Trust, Jeffrey Gitomer
This book provides the insights and answers to all elements of trust, and gives readers a solid understanding of the process, and a step-by-step game plan to achieve it.

Marketing Medic, John Moore and Paul Williams
As marketing doctors, these guys diagnose marketing problems and prescribe strategic and tactical remedies for companies ailing from marketing illnesses. Check out their blog also.

Good to Follow:

BuildingBrands.com
BuildingBrands.com focuses on brands, branding, marketing and communications. It includes original articles, interactive learning games and also offers a free “Shared Learning” newsletter.

The Audacity Group
We love New Zealand and The Audacity Group is brandthinking for globally ambitious companies who understand that bravery is indeed the most competitive strategy.

Don The Idea Guy
Ideas that mean business… and MORE business!

Brandname Properties, Design, Packaging, Branding, & Marketing Strategy
Brandname Properties is both a Packaging design group and also a book publisher. As a design group, they design packaging and have experience in creative marketing, branding, and brand imaging. As a children’s book publisher, they write and produce illustrated children’s books and games.

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