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“To understand where we’re heading in education and edtech, it’s important to look back at our educational roots.

As we searched for some of most memorable moments and discoveries in the history of education, we found there are lots of things that haven’t changed in hundreds of years! The groundwork for clunky, physical textbooks was set by the Ancient Greeks, and in the Middle Ages, the lecture format of teaching emerged.”

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Discover niche sites designed for students and educators, and consider how they might augment online learning resources in your classes.

See on www.onlinecollege.org

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Social media is everywhere.

Facebook, YouTube, Google+, Twitter and LinkedIn collectively have billions of users, and they’re getting bigger and more important each and every year.

But what is it that makes them so influential?

See on www.mediabistro.com

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All-new research from J.D. Power and Associates finds that brands with dynamic and responsive social campaigns generate high conversion rates.

See on www.brafton.com

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The rise of spontaneous social ads means the end of the ad campaign as we know it. fascinating thing happened at the Super Bowl this year. Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game.

But this time, Coca-Cola, Audi, and Oreo didn’t just limit themselves to pre-packaged creative — they also had in place rapid response teams that adapted to events as they happened. So when the rest of America was reacting to the power outage in the stadium, the brands were, too — appropriately and in their own brand voice.

Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020. Based on our analysis of the responses to the 2020 Project, the Super Bowl case isn’t just a once-a-year stunt — it’s a preview of a model that will scale and become a foundational characteristic of major brand advertising. The industry experts had a varied take, but a remarkably consistent theme emerged: the rigid campaign-based model of advertising, perfected over decades of one-way mass media, is headed for extinction….

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Does a bestselling author have more to say than someone who has written a brilliant book that didn’t sell? Does a tenured professor at Yale deserve more credence than someone doing breakthrough work at a local state school?

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Online video has gone from zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month. And that is just YouTube! Every second there are 46,296 YouTube videos being viewed all around the world.

See on www.jeffbullas.com

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A couple years ago, Jay Baer wrote a great blog post called ‘The 39 social media tools I’ll use today’ which was an all-in-one toolkit for social media marketers (and still is).

A …

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Think you are the same as your customers? Think again.

See on thoughtreach.com

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Let’s face it: It’s a competitive world we live in, and ultimately only those that take action are remembered. When it comes to our industry, getting noticed can prove to be very difficult in a world where everyone claims to be a “social media guru”.

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