Think you are the same as your customers? Think again.
Marketers are under the gun, having to justify each spend. The average tenure of a CMO is just two years. I’ll be the first to admit it, I’ve advised clients to focus on what they can just get done, which usually equates to just bare minimums on Facebook. Fact is… other social media channels are much easier to use to get at industry and market segmentation.
See on thoughtreach.com