Social media is everywhere.
Facebook, YouTube, Google+, Twitter and LinkedIn collectively have billions of users, and they’re getting bigger and more important each and every year.
But what is it that makes them so influential?
See on www.mediabistro.com
All-new research from J.D. Power and Associates finds that brands with dynamic and responsive social campaigns generate high conversion rates.
The rules of engagement: How do you engage when it comes to Social Media?
See on www.brafton.com
The rise of spontaneous social ads means the end of the ad campaign as we know it. fascinating thing happened at the Super Bowl this year. Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game.
But this time, Coca-Cola, Audi, and Oreo didn’t just limit themselves to pre-packaged creative — they also had in place rapid response teams that adapted to events as they happened. So when the rest of America was reacting to the power outage in the stadium, the brands were, too — appropriately and in their own brand voice.
Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020. Based on our analysis of the responses to the 2020 Project, the Super Bowl case isn’t just a once-a-year stunt — it’s a preview of a model that will scale and become a foundational characteristic of major brand advertising. The industry experts had a varied take, but a remarkably consistent theme emerged: the rigid campaign-based model of advertising, perfected over decades of one-way mass media, is headed for extinction….
In case you are still thinking otherwise, the rigid campaign-based model of advertising, in one-way mass media, is headed for extinction….
See on blogs.hbr.org
Does a bestselling author have more to say than someone who has written a brilliant book that didn’t sell? Does a tenured professor at Yale deserve more credence than someone doing breakthrough work at a local state school?
Underdogs unite 😉 according to Seth, the permeability of the web means that you don’t have to start at the top, don’t have to get picked by TED or a by a big blog or by anyone with influence to be heard, recognized or influence.
See on sethgodin.typepad.com
Online video has gone from zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month. And that is just YouTube! Every second there are 46,296 YouTube videos being viewed all around the world.
From zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month, how’s your YouTube practice going. Ours needs a lilttle pick me up. Figured yours might too…
See on www.jeffbullas.com
A couple years ago, Jay Baer wrote a great blog post called ‘The 39 social media tools I’ll use today’ which was an all-in-one toolkit for social media marketers (and still is).
Good reading and good resource for an all-in-one tool kit for social media marketers.
See on thenextweb.com
Think you are the same as your customers? Think again.
Marketers are under the gun, having to justify each spend. The average tenure of a CMO is just two years. I’ll be the first to admit it, I’ve advised clients to focus on what they can just get done, which usually equates to just bare minimums on Facebook. Fact is… other social media channels are much easier to use to get at industry and market segmentation.
See on thoughtreach.com
Let’s face it: It’s a competitive world we live in, and ultimately only those that take action are remembered. When it comes to our industry, getting noticed can prove to be very difficult in a world where everyone claims to be a “social media guru”.
Let’s face it, it’s a competitive world we live in, and ultimately only those that take action are remembered.
See on www.steamfeed.com
What attributes does a founder need to make his or her startup thrive?
There are plenty of myths floating around Silicon Valley, augmented by the legends of hot-headed young Tu…
Interesting thoughts on the makings of a great entrepreneur…
See on mashable.com