This is our first official blog post at Marketing Hub. Wow, talk about a little pressure. How can we introduce Marketing Hub to you? How can we show our vision and highlight our unique approaches and fresh resources?

For starters, we’ve named our blog, Where Shift Happens. We do want to be known for our ability to affect action. So we’ll use Where Shift Happens to highlight information, articles and video resources on marketing strategies, tools and tactics that have successfully helped shift or affect target audiences to action; to vote, support, buy, share, like, etc.

We do want you to think of Marketing Hub for our:

  • Smart and creative thought leaders
  • Expert strategic advise and messaging
  • Ability to navigate and integrate marketing trends and communication technologies¬†

Now we know we’re not the first firm to say all this. And that’s okay, because being first isn’t always the most important thing.Steve Blank, serial entrepreneur, outlined a host of reasons, including limited market opportunity, the expense of defining a new market, and the positioning risk involved in setting the market standard. But don’t take our word for it. Here’s Steve giving a brief outtake from one of his lectures. Steve teaches entrepreneurship and a methodology of managing marketing, sales and business development in high technology startups for the Stanford Technology Ventures Program.

So while we’re not the first marketing or advertising consulting firm, we certainly are a firm that can help you breakthrough, achieve results, move your needle.

If you’d like to hear more on Marketing Hub’s unique differences and how to put them to work for your business or organization, call 760.413.4199 or email