Network for Good created the Digital Giving Index to provide insights and information on charitable engagement forboth nonprofits seeking to strengthen relationships with donors and companies seeking engage with consumers andemployees.
See on www1.networkforgood.org
Good info. Thanks for the share Robin Good. David Kelly has put together and published a great set of content curation articles that he has personally selected for his upcoming ASTD-TK conference session entitled: Curation: Beyond the Buzzword.
See on davidkelly.me
One of the most common questions we hear from our clients: How often should you be sharing this content via your different marketing channels? Here’s what XYDO (A leading content curating platform provider) recommends, and certainly what we push for with our clients:
Email newsletters– once every other week
Most businesses send an email newsletter once a month or quarter. Why? Because it takes too much time to produce the content and develop the email. XYDO offers its clients the ability to be able to curate the content and produce a deliverable email in minutes. So you may be able to do once a week or once every other week. According to XYDO it’s what the majority of their customers do and it produces great results.
Social pages/profiles – one to two posts per day
Social networks are hives of activity; the average person on Facebook sees hundreds of posts from their friends, pages they’ve liked, etc., every day. It’s important that your business stays a part of that flow, to keep your business on their radar, however it’s also important that you don’t overload/spam your followers. We recommend posting one to two pieces of content per day.
Website/blog – once or more a week
With websites and blogs there frequency can be much higher. Unlike social media or email content you post to your site or blog isn’t being pushed to your audience; they’re going to have to come to your site or blog to see it. The goal here is to present fresh, relevant information to your visitors of which you’re likely receiving a relatively constant flow. What you don’t want is for someone to see the same content on a second or third visit, so don’t be afraid to post often.
No surprises, we have a few books to recommend from Seth Godin:
Tribes, Seth Godin
Tribes argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea.
Change Agent, Seth Godin
Seth is great thinker and author of some of our favorite books including Change Agent and Prize Inside.
Prize Inside, Seth Godin
It’s a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working.
Steve Jobs, Walter Isaacson
Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries.
Brandwashed:Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Marketing visionary Martin Lindstrom has done it again, as he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Enchantment: The Art of Changing Hearts, Minds, and Actions, Guy Kawasaki
Bestselling business guru Guy Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want, but to bring about a voluntary, enduring, and delightful change in other people.
Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World, Jill Griffin
Customer loyalty strategies have turned a whole new page. Have you?.
Straightforward, Pam Iorio
A straightforward approach that imparts practical insight, the wisdom that comes from hands-on experience, and pragmatic methods to improve any leader’s ability to influence and communicate as well as galvanize his or her career.
Little Teal Book Of Trust, Jeffrey Gitomer
This book provides the insights and answers to all elements of trust, and gives readers a solid understanding of the process, and a step-by-step game plan to achieve it.
Marketing Medic, John Moore and Paul Williams
As marketing doctors, these guys diagnose marketing problems and prescribe strategic and tactical remedies for companies ailing from marketing illnesses. Check out their blog also.
Good to Follow:
BuildingBrands.com focuses on brands, branding, marketing and communications. It includes original articles, interactive learning games and also offers a free “Shared Learning” newsletter.
The Audacity Group
We love New Zealand and The Audacity Group is brandthinking for globally ambitious companies who understand that bravery is indeed the most competitive strategy.
Don The Idea Guy
Ideas that mean business… and MORE business!
Brandname Properties, Design, Packaging, Branding, & Marketing Strategy
Brandname Properties is both a Packaging design group and also a book publisher. As a design group, they design packaging and have experience in creative marketing, branding, and brand imaging. As a children’s book publisher, they write and produce illustrated children’s books and games.
This is our first official blog post at Marketing Hub. Wow, talk about a little pressure. How can we introduce Marketing Hub to you? How can we show our vision and highlight our unique approaches and fresh resources?
For starters, we’ve named our blog, Where Shift Happens. We do want to be known for our ability to affect action. So we’ll use Where Shift Happens to highlight information, articles and video resources on marketing strategies, tools and tactics that have successfully helped shift or affect target audiences to action; to vote, support, buy, share, like, etc.
We do want you to think of Marketing Hub for our:
- Smart and creative thought leaders
- Expert strategic advise and messaging
- Ability to navigate and integrate marketing trends and communication technologies
Now we know we’re not the first firm to say all this. And that’s okay, because being first isn’t always the most important thing.Steve Blank, serial entrepreneur, outlined a host of reasons, including limited market opportunity, the expense of defining a new market, and the positioning risk involved in setting the market standard. But don’t take our word for it. Here’s Steve giving a brief outtake from one of his lectures. Steve teaches entrepreneurship and a methodology of managing marketing, sales and business development in high technology startups for the Stanford Technology Ventures Program.
So while we’re not the first marketing or advertising consulting firm, we certainly are a firm that can help you breakthrough, achieve results, move your needle.
If you’d like to hear more on Marketing Hub’s unique differences and how to put them to work for your business or organization, call 760.413.4199 or email firstname.lastname@example.org.